marketing for a start-up
Popcorn is a small start-up, backed by SkyDeck and based in Berkeley. They algorithmically connect college students in 4-way Zoom calls based on personal interests and professional goals.
I was part of their Marketing team during May and June of 2020, and I helped them out a few times later in the summer too.
international friendship day posts
Illustration, layout design, typography, copywriting, simple animation
Popcorn was running a special event for International Friendship Day and wanted to advertise it across all their social media channels. We wanted something colorful, eye-catching, and quick to read.
I made these ads from scratch and adapted them for various social media formats: Instagram posts, Instagram stories, and a Facebook event page.
Of course the shape/layout changes based on the medium, but you might also notice that the copy is different for the Facebook event header (bottom left). That’s because the event page has a designated space for event info, and we didn’t want the header image to be redundant!
layout design: one pager for applying to a funding program
(Some parts left as filler text at the request of my boss, who filled in the information later)
logo redesign ideas
Right before I joined, Popcorn was known as Lunchable. When they changed the name, they asked the marketing team to brainstorm ideas for a new logo.